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La figure de l'usager revisitée par le web 2.0

Abstract : The transformations of Web, bound to a triple evolution of the Internet users, the social logics in relation with communication, and the available tools [Millerand, Proulx, Rueff, 2010], Suggest to be interested in the "users" of collaboratives platforms and other social media: it's the reality of the current offer of Web2.0 forms itself around a user's very active face that we study in this paper because the Internet users of these participative sites are incited by the offer to position themselves on functions of intermediation, strengthened at the same time by the features of the social networks and the strategies of marketing Web supported by the producers of sites. The notion of face works as an "ideal type" which proposes extremes towards which the users of platforms are only stretching out, for example: User/consumer, producer/ amateur, activist/reader. It allows however to seize better actors' strategies of the offer which, them, position according to these attitudes traditional and omnipresent in the classic and neo-classic economic theories, even though their evolution reflects a modification of the role, the weight and the place of the user in the production line of the value. [Paquienséguy, 2012]
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Contributor : Françoise Paquienséguy <>
Submitted on : Thursday, April 3, 2014 - 9:16:30 AM
Last modification on : Thursday, April 30, 2020 - 11:00:11 AM


  • HAL Id : halshs-00971556, version 1


Françoise Paquienséguy. La figure de l'usager revisitée par le web 2.0. Communication et intelligence du social, L'Harmattan, pp.135-144, 2014, Communication et civilisation, 978-2-343-02434-9. ⟨halshs-00971556⟩



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