Modèle communicationnel d’un réseau socionumérique d’entreprise

Abstract : The enterprise social networks (ESN) are considered as internal social networking sites (SNS), especially in reference to Facebook. They seem to give to the usual users of the SNS the opportunity to make use of one particular communicative competence resulting from this regular practice. Considering the ESN as an info-communicational apparatus, we aim to capture the different discourses that cross it. In order to confirm the eventuality that a communicative competence is emerging at the level of the members of the organization, we sought if the ENS’s communicative model was equivalent to Facebook’s one. Using the concepts of “screen writing” and “editorial enunciation”, and the notion of “conveyor sign”, we analysed publisher and administrator’s discourse in the web pages of the ESN we are studying. If the reference universe of the analysed pages is Facebook’s one, they however don’t offer to the organization’s employees the same communicative modes. The competence that they can apply within this apparatus is restricted to the expression of the self, without its relational line. The analysis also brought to the light some paradoxes and contradictions that gives an idea of the gap between the discourses on the ESN and its realization within an organisation.
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Submitted on : Wednesday, January 25, 2017 - 11:56:37 AM
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  • HAL Id : hal-01445732, version 1


Hélène Piment. Modèle communicationnel d’un réseau socionumérique d’entreprise. Communication & professionalisation, Université catholique de Louvain, 2016, Le communicateur bousculé par le numérique : quelles compétences à transmettre ?, pp.100-123. ⟨⟩. ⟨hal-01445732⟩



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