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Quelle visibilité professionnelle pour un salarié 2.0. auprès des recruteurs potentiels ?

Abstract : In this paper we are focusing on digital data relating to individuals that is available and accessible to recruiters and employers. Through a techno-semiological analysis of the internet platform " Backstage ", created by the brand name employer Bnp-Paribas, where employees acting as ambassadors are promoting the bank image, we point out how employees are obliged to match their professional identity to the employer brand. In the same time, we demonstrate that search engines allow an algorithmic visibility by extracting identity signs relating to individual. Mathematical calculations are done on these signs, transforming them in personal date to be logged or documented. Thus available informations used by a recruiter belong to a visibility's ecosystem that depends on confidentiality's criteria generated by the employee. They can differ from one recruiter to another. This accessibility relies also on identity informations provided by employee, actions carried out on social media, relationships between recruiter and employee and the recruiter's uses of innovative platforms and search engines. We suggest using the concept of situative visibility to characterize the results taken as a whole that a recruiter or employer can see being displayed when he is seeking informations on a candidate. This visibility plays a crucial role in the recruiter's interpretation of a candidate's professional identity.
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Contributor : Valérie Larroche Connect in order to contact the contributor
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Valérie Larroche. Quelle visibilité professionnelle pour un salarié 2.0. auprès des recruteurs potentiels ?. Communication & Organisation, Presses Universitaires de Bordeaux, 2013, Nouvelles formes de visibilité des individus en entreprise : technologie et temporalité (44), pp.53-64. ⟨10.4000/communicationorganisation.4309⟩. ⟨hal-01027656⟩



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