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| HAL : hal-00724235, version 1 |
| DOI : 10.1016/j.jbusres.2011.10.030 |
| Fiche détaillée |  Récupérer au format |
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| Journal of Business Research 65, 9 (2012) 1298-1300 |
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| Sales-marketing interface in Saudi Arabia: A commentary |
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| Dominique Rouzies 1Michael Segalla 1 |
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| (09/2012) |
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| This commentary essay discusses recent research conducted by Malshe, Al-Khatib, Al-Habib, and Ezzi (2012) and identifies areas where future research is needed. Their study extends our knowledge about the marketing and sales interface in Saudi Arabia and provides evidence of organizational mechanisms that appear to be culture bond. This paper reviews interesting considerations stemming from this article. |
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| 1 : | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) |
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GROUPE HEC – CNRS : UMR2959 |
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| Domaine | : | Sciences de l'Homme et Société/Gestion et management |
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| Marketing and sales interface – Emerging countries – Organizational marketing |
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| hal-00724235, version 1 | |
| http://hal-hec.archives-ouvertes.fr/hal-00724235 | |
| oai:hal-hec.archives-ouvertes.fr:hal-00724235 | |
| Contributeur : Sophie Forcadell | |
| Soumis le : Lundi 20 Août 2012, 10:40:51 | |
| Dernière modification le : Mardi 18 Décembre 2012, 20:08:55 | |
