Placement de marques dans les émissions de télé-réalité, quels biais de légitimation ?

Didier Tsala-Effa (1) , Cécile Mclaughlin (1) , Marie-Pierre Pinto (1)

1 CeReS - Centre de Recherches Sémiotiques

Investment of products in the broadcasts of tele-reality : How can this be legally justified ? The relationship of co-participation between a brand and the user thereof is a fertile area for analysing the new terrain on which game shows take place. The following article has the aim of putting the spotlight on the types of presentation, in two broadcasts of tele-reality , which demonstrate the presentation of the employment of products. The identification of these types of presentation will allow the analysis of the manner in which these types of presentation become the actual media structure

Domaines: Sciences de l'information et de la communication

Didier Tsala-Effa, Cécile Mclaughlin, Marie-Pierre Pinto. Placement de marques dans les émissions de télé-réalité, quels biais de légitimation ?. La mise en scène des produits et des marques placés, Jul 2013, France. ⟨hal-00936462⟩