Computer-based business simulations as revealers of cultural and learning differences. The case of Business Administration and Business Informatics Students in Egypt.

Nicolas Antheaume (1) , Marie Catalo (1) , Howayda Ismail (2)

1 LEMNA - Laboratoire d'économie et de management de Nantes Atlantique
2 UFE - Université française d'Egypte

In this article we demonstrate, through the case of Egypt, how the emphasis on one specific learning mode from primary through to secondary school, and to a lesser extent, culture, impact learning abilities. We describe how Egyptian students are impaired when confronted to learning modes they have not encountered prior to University, when they join a businessadministration, bi-national, double-degree programme. We explain how a "globalized" method (computer based business simulation) was blended with a local context, and turned into a glocal one to respond to a learning challenge and to the needs of a double degree curriculum (French and Egyptian).

Mots clés: Management education; experiential learning; learning modes; culture; computer-based business simulations; Egypt; France; Globalization of Business and Management Education

Domaines: Economies et finances

Nicolas Antheaume, Marie Catalo, Howayda Ismail. Computer-based business simulations as revealers of cultural and learning differences. The case of Business Administration and Business Informatics Students in Egypt.. 2012. ⟨hal-00694411⟩