Strategic Technology Alignment Roadmapping STAR® Aligning R&D Investments with Business Needs
Résumé
The objective of the integrated technology roadmapping methodology STAR® outlined in this paper is to enable companies to align their technology acquisition programmes to meet their business objectives. STAR® has three phases - a preliminary phase involving the setting up of an enterprise framework, a technology data collection phase, and a project creation and assessment phase. STAR utilises the analytic hierarchy process to rank company tech¬nology require¬ments, vectors to determine the alignment of proposed projects and visual representations to select a portfolio of projects. Project evaluations have demonstrated that statistically significantly different project selection outcomes arise from the additional factors included in STAR®. Elements of STAR® are being implemented at a major collaborator, and it is planned to implement the whole STAR® methodology within a year. An integrated enterprise level roadmapping methodology such as STAR® offers an objective way of selecting and evaluating projects and, later, of re-evaluating and improving the process.
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