Minority Influence is Facilitated When the Communication Employs Linguistic Abstractness

Harold Sigall (1) , Angelica Mucchi-Faina (2) , Cristina Mosso (3)

1 University of Maryland [College Park]
2 UNIPG - Università degli Studi di Perugia = University of Perugia
3 UNITO - Università degli studi di Torino = University of Turin

An experiment tested the hypothesis that minority influence is enhanced when the source of a persuasive communication employs abstract, as opposed to concrete, language. This hypothesis and the research testing it links ideas from two heretofore separate areas of inquiry: minority influence and linguistic abstraction.

Mots clés: indirect influence; linguistic abstraction; minority influence

Harold Sigall, Angelica Mucchi-Faina, Cristina Mosso. Minority Influence is Facilitated When the Communication Employs Linguistic Abstractness. Group Processes and Intergroup Relations, 2006, 9 (3), pp.443-451. ⟨10.1177/1368430206064644⟩. ⟨hal-00571625⟩